Acquisition of F1 YouTube channel to deliver exhilarating new content for PlanetF1.com
Planet Sport Group is thrilled to announce the acquisition of YouTube channel The F1 Word, marking an exciting new chapter for PlanetF1.com and for Formula 1 fans worldwide.
The F1 Word is a well-established channel with over 128,000 subscribers and 36 million video views. Founded by lifelong Formula 1 fan Sean Cullingford in 2017, the channel is an engaging and trusted voice in the F1 fan community, providing insightful commentary, expert analysis and passion-fuelled content.
Conceived out of his deep love for the sport, Sean has rapidly grown The F1 Word into an incredible community of fans. Sean, who now joins PlanetF1.com as Head of YouTube as part of the acquisition, said, "I’m extremely excited to join PlanetF1, and to have the support, resources, and access that Planet Sport Group offers. I’m confident that we can take The F1 Word to the next level.”
Mark Scott, Editor of PlanetF1.com, expressed his excitement at the deal: “Much like the F1 teams themselves, we are constantly looking to improve and unlock further potential. Acquiring this hugely popular channel, as well as Sean's vast knowledge and experience, represents a big step up in our video production ambitions.”
Mark continues: “As an FIA-accredited publication, the addition of a well-established video outlet to PlanetF1.com will allow us to strengthen our commitment in bringing the passionate F1 fanbase closer to the sport through our on-the-ground reporting and wide variety of analytical features."
As with most sports, video has become integral to fan interaction in Formula 1 and it is clear to the team at Planet Sport that the Formula 1 fanbase is one of the most engaged in the world of sports.
- In 2023, a total of 10.5 billion videos were watched online and on social media platforms.*
- Official Formula 1 social media accounts have amassed more than 70 million followers.*
- PlanetF1.com’s monthly userbase grew over 116% between 2022 and 2023.**
As digital consumption of F1 continues to rise, PlanetF1.com is seeking to meet that demand head-on. The F1 Word will support PlanetF1.com’s commitment to bringing fans closer to the sport with on-the-ground reporting, analytical features, and gripping video content by combining PlanetF1.com’s expertise with Sean’s vast experience and passion.
[* Data sourced from Formulapedia. ** Data sourced from Google Analytics.]
