Partner Media
How we help our B2B partners engage sports audiences with content, tech and advertising solutions
Engaging Fans to Grow Businesses
Our Partner Media team develops exciting content and engagement solutions across our network and for clients looking to attract sports audiences with their own platforms and campaigns.
We create exciting multi-platform content, sites and apps, interactive games and smart functionality that generate true user engagement.
Our branded content campaigns use the same writers and producers who appear on our titles, applying their usual high standards to create truly authentic stories.
Our Approach
Always Telling Stories
Storytelling generates real and engagement and it's our greatest asset. When we work with brands we know what stories will resonate with fans that have been consuming our content for decades.
Audio & Video
We work with award-winning producers and cinematographers to create studio shows, on-location films, live events, motion-graphic videos and podcasts for our own brands and partners.
Engagement Focused
We use an array of tech to engage our audiences through quizzes, fantasy and prediction games and bet builders (to name a few) that put brands at the heart of the user experience across our titles.
Paddy Power
We integrated Paddy Power into the Football365 Big Weekend show for a season-long campaign with on-screen branding, betting tips and scrolling match odds. Meanwhile the much-loved Cheeky Punt feature on Football365 was tailored exclusively to the bookmaker, with betting tips provided for every single Premier League game.
Betfair
We partnered with Betfair with a season-long campaign, embedding the brand into a new weekly tactical preview of the Premier League. We provided data-driven match preview videos for every single Premier League game to run across their channels plus collaborated with their social media team on live streams, quizzes and watchalongs.
Advertising & Media
With a wealth of ad tech capabilities and experience at our disposal, our advertising team can take your brand, campaign or specific brief and deliver exceptional results, across our owned and operated network or further afield. Just let us know your objectives and we’ll do the rest.
Thanks to our experience in this specialist field, we also operate the whole advertising and revenue stack on behalf of select clients in the publishing and media industry. Get in touch to find out how we can give your media revenues a boost.
Advertising Capabilities
Multi-Format
We offer high-impact web, mobile, video & audio options. All IAB-approved advertising formats are catered for - including: pre-rolls, billboards, double MPUs, wallpapers and takeovers.
Premium Advertising
We can work with Programmatic Guaranteed, PMP or direct ad campaigns, just let us know your requirements. Full management, reporting and optimisation is on hand.
Audience Targeting
We offer ad and branded content targeting to specific audience segments to suit any campaign needs. Segments are derived from first-party data collated from our extensive network of sites.