We're all about entertaining and engaging sports audiences with best-of-breed digital creative and content.
Fans are Number 1 in our world. We see great tech & content offering them the most entertaining, most engaging experiences.
The stuff they want, when they want it, via the best products, video, audio, editorial or data we can create.
We also want to see our brands and partners win and commercially thrive by delighting these sports audiences with true authenticity.
Our customers and partners meet their goals and grow their own businesses as we help them genuinely delight sports audiences.
Over the course of the campaign we produced a series of in-depth features celebrating the positive impact grassroots football has on people’s lives and communities.
We housed the original films - produced in tandem with our partners at MUNDIAL - in our in-article players and built a bespoke social curation tool to house all of the campaign content and buzz about football’s return. We engaged our audience across all our channels, capped off with a celebration of everything that’s great about grassroots football.
Amazon Prime Video
We partnered with Amazon Prime Video for their exclusive fixtures streaming on the platform in December 2020. In addition to pushing brand messaging in the lead-up to the crucial Christmas period, we showcased specific creatives for each of the fixtures in articles covering the teams playing.
The campaign was a huge success, delivering 1.2m video plays at an average View Through Rate of 72% across Football365, Planet Football and TEAMtalk.