Planet Sport's Chief Commercial Officer, George Odysseos, featured on a panel as part of 2022 Digital Transformation Festival to discuss how attention technology solutions are providing publishers with new tools to match up to a cookieless future.
The demise of third-party cookies and other invasive tracking technologies has driven advertisers to reconsider their approaches and forced publishers to address the potential negative impact on their revenues.
New attention-based technologies are proving their worth to advertisers but do they also represent a ray of hope for publishers? Can attention be good for everyone?
To discuss these points, George joined Charlotte McEleny, Publisher - APAC at The Drum and Ramy Yared, SVP/Global Head of Supply at Playground XYZ.