How Attention Technologies are Empowering Publishers

The demise of third-party cookies and other invasive tracking technologies has driven advertisers to reconsider their approaches and forced publishers to address the potential negative impact on their revenues.

New attention-based technologies are proving their worth to advertisers but do they also represent a ray of hope for publishers? Can attention be good for everyone?

To discuss these points, George joined Charlotte McEleny, Publisher - APAC at The Drum and Ramy Yared, SVP/Global Head of Supply at Playground XYZ.

This interview was hosted by The Drum as part of the 2022 Digital Transformation Festival in partnership with Playground XYZ.