Live Betting is no Place for Static Content - Mike Grenham Q&A (SBC)
SBC: Hi Mike, can you explain the development of Planet Sport’s B2B arm from its initial proposal...
Mike Grenham
An acknowledged expert in betting content and broadcasting, with extensive knowledge of trading, marketing and operational strategies. Conceived and delivered bespoke television channels for both William Hill Retail and Online. Now Managing Director, Betting and a key part of the Planet Sport leadership team.
Grenham tells operators they must embrace audio and video (IGB)
Audio and video content are now key for player acquisition and retention but leveraging data and...
2022 Betting Industry Predictions (EGR)
I believe the value and quality of betting content will continue to rise over the next 12 months,...
2022 Gaming Industry Predictions (Casino International Magazine)
It has been a huge year for the online gambling industry, but my particular highlight was joining...