It has been a huge year for the online gambling industry, but my particular highlight was joining Planet Sport to head up the new Betting division. The business is a great mix of B2B and B2C products with a portfolio of websites, including Football365, Teamtalk and Planet Sport, that attract over 15 million unique views every month. There’s a real ‘can do’ attitude and a burning ambition to keep growing and developing.
And that is exactly what we plan to do in 2022. We will be exploring the possibilities in the betting sector, particularly as regards potentially growing our footprint and audience internationally. I believe, and hope, that the value of quality betting content will continue to rise in the next 12 months and that is something that plays to our strengths as a business.
Over the coming 12 months, I think the value of companies that can provide quality betting content will almost certainly rise, especially with regulation likely to impact TV advertising and sports sponsorships in the gambling sector. Away from that, I think it’s pretty clear that further consolidation is inevitable and there will patently be more M&A activity.
First published in Casino International Magazine
