2022 Betting Industry Predictions (EGR)

Industry predictions: AI becomes more prevalent and VR/AR to elevate the player experience. Planet Sport Betting MD Mike Grenham predict the big themes in online gaming this year.

I believe the value and quality of betting content will continue to rise over the next 12 months, especially as regulation will likely impact TV advertising and sports sponsorships in the gambling sector.

We have seen whistle to whistle bans come into force in several European markets and as the Gambling Commission finalises its review of the Gambling Act 2005, I think we can expect to see something similar imposed in the UK too.

In addition to this, I think it is pretty clear that further consolidation is inevitable and there will be plenty more M&A activity throughout 2022.

It is worth noting the size and value of recent deals coming out of the US market, which are eclipsing what were previously considered large takeovers. It indicates the industry is in rude health with plenty of untapped growth on the table.

Finally, predicting the advance of technology is a tricky game where it’s easy to go down rabbit holes, but I do feel that the advancement of efficiency and new display mechanisms in retail are long overdue.

Some excellent products are waiting in the wings to revolutionise this sector. It’s also inevitable, on a wider industry level, that AI will become more and more prevalent.

First published in EGR