LEEDS, UK, April 2025 - Planet Sport Group is enhancing its offering to brand advertisers with access to a new, broader audience of sports fans following its acquisition of football highlights channel Grassroot Goals.
Hailed as the home of amateur football, Grassroot Goals has a 700,000+ strong following across TikTok, Instagram, X, and Facebook. The channel connects with football fans through short-form video content celebrating the players, teams, highlights, and in-match moments from Sunday league and football in the lower reaches of the football pyramid.
Grassroot Goals specialises in content produced by sports fans, for sports fans, which closely aligns with Planet Sport Group’s mission of harnessing user-generated content to produce the most entertaining and engaging media.
The acquisition of one of the most popular social media accounts in football will enable the sports media group to tap into a highly engaged community of football fans at a grassroots level. It will extend reach and share of voice across leading social media platforms, broadening its offering to brands and agencies seeking to engage with football fans around the globe.
Grassroot Goals will retain its identity as a standalone brand, with Planet Sport Group leveraging the channel’s strong partnership portfolio that already includes brands like Carling and Captain Morgan.
Speaking about the acquisition, Tim Satchell, Managing Director of Publishing at Planet Sport Group, said: “We have long admired Grassroot Goals for its curation of thousands of clips of top-quality Sunday league screamers.
"As fans of all ages increasingly use social media platforms for content, and platforms like TikTok continue to reshape the digital sports landscape by boosting engagement and athlete visibility, acquisitions like this are key to strengthening our leading position in sports media publishing.
“Grassroot Goals will complement our portfolio of football brands and apps that includes Football365, TEAMtalk, Planet Football, PlanetSport.com and Sport365.”
Having acquired The F1 Word YouTube channel last year, the deal comes as part of Planet Sport Group’s wider plan for increased video-led social media content in football, rugby union, rugby league, golf, tennis, horse racing and F1.
About Planet Sport Group:
Planet Sport Group is the ultimate fan platform. As the UK's premier independent sports media operator, Planet Sport is dedicated to creating innovative, engaging, multi-platform sports content and advertising experiences for fans seeking the latest, quality, trusted sports information.
The Group’s owned and operated network includes PlanetF1.com, Planet Football, Planet Rugby, Football365, Tennis365, Sport365 TEAMtalk, Love Rugby League, and more. It reaches more than 25 million sports fans globally across web, mobile, app, MSN, Apple News and social media platforms. Planet Sport's growth is built on continually developing and evolving these renowned titles, which offer market-leading editorial, data, quizzes, AdTech and video content experiences.
As a by-product of this experience, the Group has developed an array of turnkey technologies, products and services to drive lasting partnerships with B2B clients. Planet Sport’s deep experience in monetising sports media is put to work through its Partner Media division, helping publishers, broadcasters, telcos, gaming businesses and others drive new revenues from their own sports audiences.
With a team of experienced sports and entertainment specialists at the helm, Planet Sport Group continues to grow in markets across the world; focused on its mission to entertain, engage and convert sports audiences and deliver exceptional results for its partners.
