Planet Sport is where audiences are entertained and engaged by best-of-breed digital creative and content. When and where they want it.
The fans are Number 1 in our world. We see great tech & content offering them the most entertaining, most engaging experiences.
The stuff they want, when they want it, via the best products, video, audio, editorial or data we can create.
We also want to see brands and partners win and commercially thrive by delighting sports audiences with true authenticity.
Planet Sport is where brands and partners grow their businesses as they work with us to genuinely delight sports audiences
adidas X Planet Sport
Over the course of the campaign we produced a series of in-depth features celebrating the positive impact grassroots football has on people’s lives and communities.
We housed the original films - produced in tandem with our partners at MUNDIAL - in our in-article players and built a bespoke social curation tool to house all of the campaign content and buzz about football’s return. We engaged our audience across all our channels, capped off with a celebration of everything that’s great about grassroots football.
Amazon Prime Video
We partnered with Amazon Prime Video for their exclusive fixtures streaming on the platform in December 2020. In addition to pushing brand messaging in the lead-up to the crucial Christmas period, we showcased specific creatives for each of the fixtures in articles covering the teams playing.
The campaign was a huge success, delivering 1.2m video plays at an average View Through Rate of 72% across Football365, Planet Football and TEAMtalk.