"It is always a pleasure to work with people who ‘get it’ when it comes to men’s wellbeing and we’re excited to develop our plans further with the Football365 team.”
Geared towards men seeking to shift a few pounds, our ongoing partnership has raised the programme’s profile making it accessible to countless new punters.
What is MAN v FAT?
Founded by Andrew Shanahan in 2014, MAN v FAT is a network of bigger blokes who are getting healthier in their own, unique way. It empowers men struggling with their weight to slim down through community-led football leagues, showing a red card to the classic local slimming club motif.
The MAN v FAT football league programme pivots around the game we all know and love, but with its own special twist: players’ weekly weight loss counts towards their team’s goals.
Since its inception MAN v FAT has launched over 100 football clubs across the UK, been endorsed by The FA, and even been on the front page of The Guardian - and it continues to grow with support from Football365.
(MAN v FAT article geared towards new dads on Football365.com.)
Growing with Football365
Football365 has been working with MAN v FAT since 2022. They’ve been supporting MAN v FAT by showcasing their members’ incredible weight-loss stories to over 30 million monthly engaged football fans.
Matt Hudson, Head of Marketing at MAN v FAT commented on the partnership:
“At MAN v FAT, we are always looking for new ways to find guys who want to join our weight loss programme. In the team at Football365, we’ve found a likeminded organisation who’ve really taken time and care to support us in our marketing plans.
It is always a pleasure to work with people who ‘get it’ when it comes to men’s wellbeing and we’re excited to develop our plans further with the Football365 team.”
Fancy a slice of the (calorie-free) pie? Promote your brand to over 30 million sport fans across Planet Sport’s network.
Shifting pounds, not spending them
The partnership also gave Football365 readers looking to slim down the opportunity to get a discount on an awesome MAN v FAT membership.
Cutting membership costs from £9.99 to £3.65 (get it?) has incentivised football fans to lace up their boots, don their shinpads and get stuck into the sport they love.
Sound like something you’ll enjoy? Head over to MAN v FAT and use the promo code 'F365' to sign up.