Planet Sport’s Rugby Union title Planet Rugby and clients - including SABC, eToro, MTN and the winning Springboks themselves - all enjoyed stellar Rugby World Cup 2023 success.
Fans Flocking to Rebranded Planet Rugby
This summer, Planet Rugby waved goodbye to their old brand and debuted an entirely new, re-invigorated look and user-friendly design. The longstanding rugby media brand was completely revitalised, with an eye-catching and rapidly-loading website front-end that was proving to be a winning formula with fans even before the Rugby World Cup kicked off in France.
As the tournament unfolded, Planet Rugby's new look, feel and functionality cultivating an enormous increase in audience, delivering a Year-on-Year growth of 1250%.
The title has also been carefully reorganised behind the scenes and its refreshed focus approach has brought in new features and big-name content partners like Australian talisman David Campese to offer fans incredible rugby insight.
South Africa's Willie Le Roux celebrates as England's players react after the Rugby World Cup Semi-Final.
International Skippers Entertain with eToro
As part of the World Cup coverage, Planet Rugby’s Features Correspondent James While and regular collaborator Two Cents Rugby, produced an entertaining video podcast with legends of the game, England's Chris Robshaw and Italy forward Sergio Parisse entitled Captain’s Call.
This bespoke Rugby World Cup feature was proudly produced in partnership with social trading and asset investment platform eToro, amassing tens of thousands of views.
Off the back of all these exciting developments and features and its impressive commitment to coverage of the Rugby World Cup in France, Planet Rugby's website recently broke its daily traffic record, surpassing 1 million page views as the World Cup peaked with the final.
Planet Sport Powers Winning Springboks
Planet Sport are proud partners with both South Africa's national broadcaster, SABC and proud World Cup-winning side The Springboks themselves.
Through our Partner Media division, Planet Sport designs, runs and manages the platforms at SABC Sport and notably for the South African team's own official fan club via their official partner MTN: BokSquad.
Planet Sport's South African-based team creates and manages content across SABC and MTN Sport digital channels, enabling them to provide top-notch content to South African sports fans.
SABC's free-to-watch stream of The Final saw over 100,000 fans tuning in to watch their highly-decorated team lift the coveted Webb Ellis trophy for a second successive time.
David Morris, Planet Sport's Managing Director of Partner Media, commented: "We're immensely proud to nurture partnerships with MTN, The Springboks and SABC that enable hundreds of thousands of passionate South African rugby fans to interact with their beloved sport and players."
David continued, "Being able to stream the Rugby World Cup Final on SABC Sport for free galvanises an incredible amount of support across the entire country - and BokSquad helps the fans get closer to the team. I'm thrilled to continue driving these kinds of partnerships that put fan engagement right at the heart."
Six Nations Coverage Plans in Full Swing
It will soon be time for Northern Hemisphere Rugby Union fans to put aside their World Cup disappointments and look forward to another pulsating Guinness Six Nations Rugby Championship.
The first match kicks off on 2nd February as Rugby World Cup hosts France and Six Nations favourites Ireland go head-to-head at the Orange Velodrome in Marseille.
Just like the World Cup, Planet Rugby will have end-to-end coverage of every game throughout the tournament with pro analysis from the game's top players and insights from our on-the-pulse journalists.
Potential brand partners looking to interact with a highly-engaged audience of millions of Rugby fans during the Six Nations should get in touch with our team now.