Engage

How we engage audiences with tech and advertising know-how

Planet Sport Labs

Planet Sport Labs is our in-house studio, developing exciting content and engagement solutions across our titles and elsewhere.

We create exciting multi-platform content, interactive games and smart functionality that generate true user engagement.

We carefully embed brands into what we produce. Our branded content campaigns use the same writers and producers who appear on our titles, applying their usual high standards to create truly authentic stories.

Planet Labs V3-1

Our Approach

Storytelling is the key

Our greatest asset is our ability to tell stories. When we work with brands we know what stories will resonate with fans that have been consuming our content for decades.

Audio & Video

We work with award-winning producers and cinematographers to create studio shows, on-location films, live events, motion-graphic videos and podcasts for our own brands and partners.

Engagement Focused

We use an array of tech to engage our audiences through quizzes, fantasy and prediction games and bet builders (to name a few) that put brands at the heart of the user experience across our titles.

Paddy Power

We integrated Paddy Power into the Football365 Big Weekend show for the 2020-21 season with on-screen branding, betting tips and scrolling match odds. Meanwhile the much-loved Cheeky Punt feature on Football365 was tailored exclusively to the bookmaker, with betting tips provided for every single Premier League game.

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Betfair

We partnered with Betfair for the 2020-21 season, embedding the brand into a new weekly tactical preview of the Premier League. We provided data-driven match preview videos for every single Premier League game to run across their channels plus collaborated with their social media team on live streams, quizzes and watchalongs. 

Advertising & Media

With a wealth of ad tech capabilities and experience at our disposal, our advertising team can take your brand, campaign or specific brief and deliver exceptional results, across our owned and operated network or further afield. Just let us know your objectives and we’ll do the rest.

Thanks to our experience in this specialist field, we also operate the whole advertising and revenue stack on behalf of select clients in the publishing and media industry. Get in touch to find out how we can give your media revenues a boost.

Ad Optimisation

Advertising Capabilities

Multi-Format

We offer high-impact web, mobile, video & audio options. All IAB-approved advertising formats are catered for - including: pre-rolls, billboards, double MPUs, wallpapers and takeovers.

Premium Advertising

We can work with Programmatic Guaranteed, PMP or direct ad campaigns, just let us know your requirements. Full management, reporting and optimisation is on hand.

Audience Targeting

We offer ad and branded content targeting to specific audience segments to suit any campaign needs. Segments are derived from first-party data collated from our extensive network of sites.