Mike Grenham, an expert in betting content including video, audio and editorial, worked at William Hill as Head of Operations for over 20 years and more latterly was Managing Director of Betting Services at PA Media before now joining Leeds-based Planet Sport as Managing Director of Betting.
He is joined at Planet Sport by another betting specialist Dean Rayson, formerly of ICS and Spotlight Sports, who takes up the role of Head of B2B Betting Sales.
Huge Potential
Grenham commented: "I'm delighted to join Planet Sport as I see their huge potential to grow audiences and develop editorial, video and audio products for content-based betting services.
“The breadth of content and depth of coverage that Planet Sport offer was of particular interest to me as I see immense potential in the crossover between media and betting. Planet Sport is a fast-growing publisher producing an immense amount of content with the in-house capabilities to produce truly compelling content for betting purposes."
Perfect for the Betting Market
Rayson said: “It’s very exciting to be joining Planet Sport. With a smart team and big ambitions, it is clearly a business going places. I know that Planet Sport’s quality content and range of products are perfect for the betting market.”
Planet Sport CEO Barrie Jarrett welcomed the two betting industry specialists by saying: "Mike and Dean have joined us with a brief to develop revenue streams within the betting market for Planet Sport, including direct consumer revenues and joint venture partnerships.
Planet Sport is actively growing its coverage across all sports that people bet on, including football, horse racing, tennis, golf, American football and basketball.
US Outlook
Jarrett added: “We believe great, entertaining content will be the key differentiator in the betting and gaming market both in the UK and North America. We’re aiming for Planet Sport to be at the forefront of betting content in these markets supplementing our existing substantial sports publishing presence."
"We’ll be providing informative and entertaining content which helps our audience to make decisions on and enjoy betting," said Grenham. "We’ll be focused on promoting responsible gambling and aiming to create content that makes betting an enjoyable, safe leisure experience for consumers."
